It all started with a pimple.

We didn’t set out to revolutionize the makeup industry. When Mineral Hygienics first started, we were conducting extensive testing to create a skin-friendly line of products to treat acne without harsh side effects. But in working with hundreds of women of all ages and skin types, we discovered that more often than not, there was a common culprit behind most mild acne problems: bad makeup.

Armed with a lab full of research, we turned our focus to creating the perfect makeup – one that didn’t just make your skin look good by masking imperfections, but was actually good for your skin. We’ve spent years perfecting an all-natural formula that uses the fewest number of ingredients in the industry – in exactly the right combination, for exactly the right results.

Our approach to business is the same as our approach to makeup: what you see is what you get. We don’t hide behind complicated fillers, ingredients, or jargon. We simply deliver an honest product backed by solid research, input from dermatologists and other skin experts, and continuous testing to meet the latest standards for cosmetic safety.

Maybe it’s our Midwest roots. We’re not Hollywood makeup artists or fashion execs from New York City. But we sure do make them look good – along with A-list celebrities, professional dancers, moms, athletes, news anchors, students, musicians, brides, and thousands of other happy customers.

So what are you waiting for? Take the mineral makeup challenge and experience the difference for yourself.